When it comes to creating an editing style, it is essential to understand the audience that will see the videos you create.

The best way to understand what they like is by doing Market Research:

• Check what other creators within the industry are doing
• Check articles, videos, and things related to the industry
• Take all that info and create a style that you like

<aside> <img src="/icons/mail_gray.svg" alt="/icons/mail_gray.svg" width="40px" />

NOTE: This style is not final, it will evolve over time.

We don’t want to get repetitive with our edits, we want to create something new and unique for every video.

The editing style is just a foundation that serves as a starting point for us to get creative

</aside>

Once we do the Market Research and find inspiration, we can start working on our style essentials:

• Fonts
• Choosing colors
• Creating backgrounds, overlays, sound effects
• Creating presets
• Putting everything together by creating a Template

Let’s go ahead and create our editing style so we can start building that foundation and then have a smooth workflow once we start editing our projects.

Use this Google document → https://docs.google.com/document/d/1f0fk25QbcC0cjJ9X77xupf-iEMjpWR3a6MVlLTCiEhg/edit?usp=sharing